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Innovative Art Solutions for IBM at One Madison Avenue, NY

Client:
IBM

IBM, a global leader in technology and innovation, partnered with Artist Uprising to design a distinctive art experience for its new headquarters at One Madison Avenue in New York City. The project aimed to foster creativity and innovation while reinforcing IBM's brand identity by partnering with 20 global artists to create 60 thought-provoking and engaging art installations.

Services

  • Artist Selection & Procurement
  • Thematic & Design Development
  • Art Production & Vendor Oversight
  • On-Site Installation Coordination
  • Artist Marketing & Media Management
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"The project at One Madison Avenue truly showcased the transformative power of art in enhancing workspace environments and elevating the brand experience. Through AU's focused collaboration, creativity, and strong thematic execution, we've achieved an exceptional art experience.ˮ

- Stephanie Falco, Sr. Project Manager, IBM, Inc.

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Return on Investment

The art installations at OMA deliver a significant return on investment for IBM by enhancing the experience for employees, clients, and visitors. The artworks create an emotional connection to the space, sparking curiosity, and fostering a sense of belonging. Art-filled spaces consistently attract higher foot traffic, while boosting creativity and engagement among employees and visitors. The project strengthened IBM's art investment portfolio, emphasizing the company's commitment to innovation and enhancing its market standing.

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“Working on this project was a delightful experience. Artist Uprising's clear guidance and attention to detail created a trusting environment that allowed me to fully focus on the creative process. Thank you for your support. I'm confident that these artworks will inspire and enrich everyone who encounters them."

- K. Teshigawara, Digital Artist, Tokyo

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Artist Uprising curated installations from global artists, blending diverse styles and cultural interpretations of technology and art. By weaving IBM's core themes of math, science, and nature into the design narrative, the project transformed the space into a stimulating and cohesive environment. These thoughtfully integrated artworks not only inspired creativity and engagement but also positioned IBM OMA as a benchmark for art-integrated corporate headquarters, setting the stage for future innovations in workplace design.

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“AU set a new standard for commissions. The team made the wishes of the client clear while giving me agency and space to explore my artistic vision, and I felt supported throughout the project. The team showed so much respect for my craft and were tremendously encouraging. I couldn't be prouder of the work we made and would not hesitate to work with them again in the future.”

–  L. Dounia, Transdisciplinary Artist, Dakar

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